Protecting the ocean, a vital resource to a nation of 7,107 islands
PHotography + Branding
As part of Oceana's effort to bring sustainable fishing imagery into its global branding, I traveled to Moalboal, a city on the Cebu island of the Philippines to shoot photography of fishing and the community’s reliance on the Tañon Strait. As the Senior Manager of Creative, I played a key part in forming the organization's new visual branding, and my photos from this trip served as foundational elements.
- Did all post-production work, including toning photos, uploading and tagging photos to an asset management system, and socializing photos with Oceana staff to be used in project work
- Incorporated photos into Oceana's newly redesigned brand guidelines
- Planned a two-week trip and scouted photography locations and sources
- Captured photos showing the importance of fishing to the community in Moalboal
- Served as a liaison for Oceana during the trip, promoting our mission and brand
As a freelance graphic designer, I created materials for Oceana's newly opened office in Manila, including a booklet focused on the Tañon Strait region of the Philippines.
- Consulted clients and provided ongoing communication to discuss goals, design and content ideas, workflow, budget, printing, final deliverables, and other project aspects
- Created the concept, layout, and design execution of a 24-page booklet
- Designed all graphic elements, including maps, illustrations, and data visualizations
- Used several photos I captured while traveling in the Philippines